#POLITICAL REWIND FANS FACEBOOK PAGE TV#
On the web you can simply click an icon and it will take you to the website - but you can’t do this with a postcard or TV ad, so including a url is import so supporters can find a candidate’s Facebook page.
Promoting a page on print and TV with just an icon instead of a url Keeping a name the same across platforms makes it much easier for supporters to find the pages. For example, take the Obama campaign: the domain name is, the Facebook url is /barackobama, the Twitter username is and the Youtube username is BarackObama. Īlso, while this isn’t always possible, ideally this should be the same as your domain and usernames for every social network you are on. Ī personalized Facebook url allows it to be a much simpler. For instance, the default url for your page will look something like. Neglecting to set up a vanity Facebook url (and as soon as possible)Īs soon as a page hits a certain level of “likes” (currently 25), a personalized url can be set up for the page that makes it much easier to remember. It's best to simply hide the personal one through the duration of the campaign so voters don’t get confused trying to decide which place to connect. So the question often pops up on what should be done with a personal profile while a campaign is going on. Additionally, many candidates have been on Facebook for years now and accumulated quite a few friends. It’s the year 2012 and most people are on Facebook, including many candidates. Having both a personal profile and a page for a candidate
Campaigns should be using a page, not a personal profile for a candidate. This is very basic, but I still see many campaigns get this wrong. Setting up a personal profile for a campaign Targeting Facebook ads to voters and potential supporters can also be tremendously cost-effective, so use some of the money budgeted for online ads (you are, right?) to promote the page.
#POLITICAL REWIND FANS FACEBOOK PAGE OFFLINE#
Additionally, promote the page offline in places like on direct mail, campaign literature, TV ads, and in a candidate’s stump speeches. Add a link to the page wherever you can online, including the campaign website, Twitter account, and Youtube video descriptions. Once you create a Facebook page it needs to be promoted for voters and supporters to ever find it. The first tip is super-straightforward, but it is so important yet so often overlooked that it is worth mentioning first.
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